Wismantoro, Yohan (2013) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN DAN LOYALITAS PELANGGAN (Studi Pelanggan Telkom Speedy Kantor Daerah Layanan Telekomunikasi Semarang). Jurnal Ekonomi Teknologi Informasi. ISSN 1411-2469
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Abstract
Custumer loyalty is still believed to be a strategy used to determine the success of company. Model of product quality, service quality is customer-oriented service have an impact directly on customer satisfaction dan Loyalty. Model then tested empirically towards a sample of customer Speedy Semarang Regional Office of Telecommunications Service by using SEM. The results obtained, the quality of product and service quality and significant positive effect on satisfaction. Similarly, satisfaction have significant positive effect on Loyalty. Keywords : quality product, quality service, satisfaction, Loyalty
| Item Type: | Article |
|---|---|
| Subjects: | Ilmu Sosial > HB Economic Theory Semantik 2013 > HB Economic Theory T Technology > Teknik Informatika Universitas Dian Nuswantoro > Fakultas Ilmu Komputer > Teknik Informatika |
| Divisions: | Fakultas Ekonomi dan Bisnis |
| Depositing User: | Psi Udinus |
| Date Deposited: | 13 Feb 2015 12:54 |
| Last Modified: | 13 Feb 2015 12:54 |
| URI: | http://eprints.dinus.ac.id/id/eprint/14772 |
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