Model Pendampingan Pengembangan E-Commerce bagi UKM

Marjuni, Aris and Syukur, Abdul and Hastuti, Khafiizh Model Pendampingan Pengembangan E-Commerce bagi UKM. CITEE UGM.

Preview

PDF - Published Version Download (437Kb) | Preview

Abstract

Marketing is a critical obstacles in the Small and Medium Enterprises (SMEs) development. The one of the aspects related to marketing issues is a competitive pressures, both domestic and export markets. In addition, a limitation of market access is also causing the product can not be competitive in the market. One of the efforts to reduce this problems is proposed by utilizing the support of information and communication technology (ICT) through e-commerce development to support the marketing system. Because of limitation in the internet skills and resource, the e-commerce system can be developed using a bottom-up participatory through knowledge transfer methods such as training and mentoring. The training method is applied in theory and practice, which are: (1). introduction of internet, search engines, and e-mail; (2) website development; (3) introduction of e-commerce; (4). e-commerce installation; (5) content management; (6) inventory management; (7) transactions management; and (8) marketing management. While the mentoring method is applied after the training is completed. By these methods, the SMEs are expected to be able to run, manage, and ensure the sustainability over ecommerce applications has been developed.

Actions (login required)