LESTARI, QURNIA DWY (2014) MEDIA PROMOSI DAN PENJUALAN BERBASIS WEB PADA NEW SISTERZ BUTIK SEMARANG DENGAN MENGGUNAKAN METODE WEB ENGINEERING. Skripsi, Fakultas Ilmu Komputer.
Abstract
Competition fashion industry increasingly prevalent as the proliferation of communication devices and technologies. Not to be outdone by it, the entrepreneurs for ensuring that consumers are interested in the products it sells. New Sisterz Boutique is a store that sells some of the fashion collections and accessories for women as well as souvenirs in the city of Semarang. Location on the shop floor 2, enable consumers to see the product display systems difficult. During this New Sisterz Boutique introduce products sold are limited to the closest relative and only use social media such as Blackberry Messenger and brochures were assessed to be less reach consumers. In the case developed a media campaign and web-based sales to introduce any product sold on the New Sisterz Boutique. The purpose of the study is to facilitate the customers to see what New Sisterz Boutique collection without having to come to the place and help owners better known boutique that collection in various cities as well as the recording of boutiques selling more effectively and efficiently. By using the Web Engineering, which consists of several steps, among others: the formulation stage or customer communication, planning, modeling stages, implementation and testing phases. The results of this study is to deliver information from the New Sisterz Boutique like product, promotion, documentation, sales reports, stock product and customer data.
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