KAISAR, MAHALRANI PUTRI AYUK (2014) PERANCANGAN KAMPANYE PENGENALAN MOTIF BATIK JATIWANGI BLORA, JAWA TENGAH. Skripsi, Fakultas Ilmu Komputer.
Abstract
Lack of public attention on get local culture be negatively impacted filter for youth. They do not know the local culture and pretend to be not aware. According to research conducted by DPPKKI (Department of Transportation Tourism Culture Communication and Information) Blora, it is known that 55% of primary school children in Blora not know the form of batik motifs owned Blora city. This design uses all of the data obtained and amplified using framing analysis, where the problem needs to be addressed by doing little things as a form of introduction to local batik. Shape of the campaign is not a conventional form of campaign, but a campaign approach through media socialization is usually met by the target audience every day, which cover notebooks, bookmarks, pencils, timetable, name tags and others. The introduction of this form of media campaign roadshow from school to school in the district in order to introduce Batik Jatiwangi Blora through motive, would be a suitable medium for kids this age. Batik motifs Jatiwangi awareness campaign is designed to provide knowledge and recognition of Batik motifs Jatiwangi 10, so that they can preserve the culture of Batik Jatiwangi as exploitation of natural resources owned by the city of Blora from an early age, as well as instilling a love of Batik origin Blora to children aged 6-12 years through his motives.
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