JAKA S., DIONISIUS JAROT (2014) Iklan Animasi Kaos Sketsaku. Proyek Akhir, Fakultas Ilmu Komputer.
Abstract
Kaos Sketsaku is a manufacture which produce t-shirt souvenir from Semarang. Planning who they do iskaos sketsaku communicative, creative, and appropriate audience target in its design, in order to be more famous and attract people and tourist as a souvenir from Semarang. Design is an activity which make a new creativity and more attractive, in order to fulfill the positive aims which cause the good progress. To follow the new era, kaos sketsaku design will need a new performance because if they do not do this, they will be more left behind. A new, fresh, simple and beautiful performance will be present to the consumer. All this can be produce by a design which can follow the new era. Design activity which is done by a new era design. It is the changing of building structure design to be watercolor sketch design and visual advertising with poster and flier as a main and supported media such as newspaper advertising, billboard, magazine advertising, online media (social media), packaging, sticker, catalog, and x-banner. The message in this design is it can be top of mind product that has young and tourist as audience target and can be more famous and attract the people and tourist attention. And also can make kaos sketsaku performance and image which has specific and consistent design.
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