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ANALISIS PENGARUH KEPERCAYAAN, KEAMANAN, KUALITAS PELAYANAN DAN PERSEPSI AKAN RESIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI SITUS JEJARING SOSIAL (SOCIAL NETWORKING WEBSITES) (Studi Pada Mahasiswa di Kota Semarang)

BASKARA, ISNAIN PUTRA (2014) ANALISIS PENGARUH KEPERCAYAAN, KEAMANAN, KUALITAS PELAYANAN DAN PERSEPSI AKAN RESIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI SITUS JEJARING SOSIAL (SOCIAL NETWORKING WEBSITES) (Studi Pada Mahasiswa di Kota Semarang). Skripsi, Fakultas Ekonomi dan Bisnis.

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    Abstract

    This study aims is to determine the effect of trust, security, quality of service and perceived risk on purchasing decisions through social networking websites on students in Semarang. The population is all of the consumers who purchased products through social media (facebook and twitter) are huge in numbers or unknown numbers. The type of data used is primary data by using questionnaire method. Sampling technique was using non probability sampling with a sample of 113 respondents. The analysis technique used is multiple regression. The results showed that: 1) Trust affect positively and insignificant for purchasing decisions. 2). Security affect negatively and insignificant for purchasing decisions. 3). Quality of Service affect positively and significant impact on purchasing decisions. 4). Perceived risk affect positively and significant impact on purchasing decisions. Adjusted R Square of 64.9%.

    Item Type: Article
    Subjects: Ilmu Sosial > H Social Sciences (General)
    Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
    Library of Congress Subject Areas > Ilmu Sosial > Manajemen
    Depositing User: Psi Udinus
    Date Deposited: 19 Sep 2014 09:20
    Last Modified: 22 Nov 2014 03:10
    URI: http://eprints.dinus.ac.id/id/eprint/5683

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