ANGGRAENI, YULIANA (2014) PENGARUH PELAYANAN BERBASIS TEKNOLOGI INFORMASI TERHADAP KEPUASAN NASABAH BANK DI KOTA SEMARANG. Skripsi, Fakultas Ekonomi dan Bisnis.
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Abstract
The purpose of this study is to describe and analyze the factors that affect customer satisfaction in the bank`s five largest banks in the city of Semarang. The ability of banks to be able to win the competition in raising public funds to be able to offer the advantages of its products. In addition the bank should be able to read and understand the needs and desires of customers, especially users of Internet banking.Understanding individual differences are reflected from the behavior. A problem to be revealed in this study is: what factors of convenience, suitability, performance and thrill positive effect on customer satisfaction. Results of studies using multiple regression analysis showed significant performance results and the ease of the bank customer satisfaction while conformity and sensation are not significant to the satisfaction of bank customers.
| Item Type: | Article |
|---|---|
| Subjects: | Ilmu Sosial > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen Library of Congress Subject Areas > Ilmu Sosial > Manajemen |
| Depositing User: | Psi Udinus |
| Date Deposited: | 19 Sep 2014 09:54 |
| Last Modified: | 22 Nov 2014 03:04 |
| URI: | http://eprints.dinus.ac.id/id/eprint/5692 |
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