UTAMININGSIH, DWI (2014) Sistem Pendukung Keputusan Untuk Menempatkan Iklan Produk Pada Sebuah Program Televisi Menggunakan Metode AHP. Skripsi, Fakultas Ilmu Komputer.
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Abstract
Advertising promotional activities have been becoming a trend in the world of communication to promote the product to the masses. In the business world, advertisement usage in mass media such as television stations used to popularize a product to be widely known. When the company has decidec to use the television as a medium for the promotion of products to be advertised in the community, a television station has several stages of requirements that must be filled by the company. In order for the product to be advertised will be displayed on the sidelines of a program at the TV station. Formulated strategies in this study begins by analyzing the existing problems, then formulated a strategy based on the determination of ads qualitative and quantitative approaches. The method is using the AHP (Analytical Hierarchy Process), because the AHP method has a clear hierarchical structure and complexity.
| Item Type: | Article |
|---|---|
| Subjects: | T Technology > Teknik Informatika > INF Informatika Universitas Dian Nuswantoro > Fakultas Ilmu Komputer > Teknik Informatika > INF Informatika Semantik 2013 > INF Informatika |
| Divisions: | Library of Congress Subject Areas > T Technology > Teknik Informatika > INF Informatika Fakultas Ilmu Komputer > Teknik Informatika > INF Informatika Semantik 2013 > INF Informatika |
| Depositing User: | Psi Udinus |
| Date Deposited: | 08 Sep 2014 13:30 |
| Last Modified: | 22 Nov 2014 07:07 |
| URI: | http://eprints.dinus.ac.id/id/eprint/5340 |
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