WISANTYA, DENOK PUTRI HAYU (2014) Perancangan Media Promosi untuk Meningkatkan Minat Pengunjung Agar Datang Ke TungDeBlang Semarang. Skripsi, Fakultas Ilmu Komputer.
Abstract
TungDeBlang Pool, Lounge & LeResto is a entertainment place which have cafe and restaurant in once area, stay on Jalan Sultan Agung no. 107 Semarang. Costumers visit on TungDeBlang has unstabilizeimpacted to income, explain that this place unoptimal for target income because costumers visit was dropped. TungDeBlang develop market segmentation for high class family. This program purpose to make creative dan exclusive promotion medias for making costumers interest and they want to visit TungDeBlang Semarang. The datas got from interview and survey to the place. The analysis methods uses SWOT with promos and discount which given by TungDeBlang to every visitor with their family. Printing promotion medias such as poster, flyer, brochure, billboard, newspaper and x-banner choose as the economics and effective media to explaining promotion. This promotion medias purpose will be success when this promotion medias enchance costumer visits and company income.
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