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Perancangan Komunikasi Visual Festival Perahu Warag Semarang

YULIANTO, JOKO (2014) Perancangan Komunikasi Visual Festival Perahu Warag Semarang. Skripsi, Fakultas Ilmu Komputer.

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    Abstract

    Warag Boat Festival is one of the cultural festival organized by the Department of Culture and Tourism of Semarang. Planning to do is design a Visual Communication media are appropriate to the target audience and target market. Flawed Visual Communication media in a festival cause lack awareness among the community. To that end, Festival Perahu Warag this ad communicates in a different way that is superior to its competitors and to attract public interest. This design provides an advertising concept that corresponds to positioning Festival Perahu Warag, which combines cultural festival cultural alkulturasi Semarang. The design is done through advertising media planning effectively use SWOT as a tool-setting creative strategy that results in accordance with the characteristics of the market. Advertising activities are conducted with the visual advertising media options Corporate Identity as the main media

    Item Type: Article
    Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
    Divisions: Fakultas Ilmu Komputer > Desain Komunikasi Visual
    Depositing User: Psi Udinus
    Date Deposited: 16 Sep 2014 11:21
    Last Modified: 22 Nov 2014 04:34
    URI: http://eprints.dinus.ac.id/id/eprint/5557

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