PRADESTA, GERRY NUR (2014) Perancangan media promosi Calzone Up untuk Anak Muda Usia 17-23 tahun Di Kota Semarang. Skripsi, Fakultas Ilmu Komputer.
Abstract
Planning to do is design a media campaign Calzone Up for introducing the company to the public as a new company engaged in the city of Semarang culinering primary target is young people aged 17-21 years. Restaurant is now a burgeoning western city of Semarang, giving rise to the diversity, style, or system services and products in each company. But not everyone can enjoy the service, one of the economic factors. Calzone Up comes to offer services in the form of italian food products but at affordable prices. But there are still many people who do not know the company, as well as the proliferation Coffe shop or other hangout around the Calzone Up made ??increasingly stringent power level competitiveness. Calzone Up should conduct promotional activities to introduce can to the public and can still compete with the highlight advantages. The design of the media campaign was based on the results of the analysis method used is SWOT marketing strategies that generate the SWOT Matrix. Promotional activities carried out by using a bottom-line media such as posters, flyers, brochures, x-banners, business cards, vouchers, stickers, merchandise, stickers, packaging. With a choice of major media, posters, flyers, brochures and vouchers. Through the design of a media campaign is expected to help Calzone Up to introduce to the community and increase revenue turnover
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