WICAKSANA, INOVENSIUS HUGO BIMA (2014) PERANCANGAN MEDIA IKLAN RINJANI VIEW SEBAGAI SALAH SATU CAFE DAN RESTO KALANGAN MENENGAH KEATAS DI SEMARANG. Skripsi, Fakultas Ilmu Komputer.
Abstract
Rinjani Cafe and Resto is one of company based on culinary. Plan that already done was to make media advertisement which is suitable with audience target and also market target of Rinjani Cafe and Resto. The use of unproper advertisement will cause lack of awarness from the customers' Rinjani Cafe and Resto and also can make the message of the Rinjani Cafe and Resto will not deliver to the customers. Rinjani Cafe and Resto decided to use another way to deliver their message to their customers, they use another kind of advertisment concept which is different from their competitors. The concept advertisment that they use is based on their restaurant concept and image, they want to show the that all foods in Rinjani are made from the best ingredients and made by professional chef and it served by professional waiters in a comfortable and also homy place, so it will bring a maximum satisfaction to their customers. The advertisment planning that we use is based on SWOT method. We use SWOT in order to that the result will suitable with the market characteristic. The advertisment that we use is by using visual advertisment, we use video and moving pictures as main media and for supporting media we use newspaper advertisment, brochures , sticker, leaflet, merchandise, x-banner, and placemat. Rinjani Cafe and Resto will gain their customers awarness as one of the best Resto and Cafe in Central Java especially in Semarang by using this kind of advertisment.
Actions (login required)
![[img]](http://eprints.dinus.ac.id/style/images/fileicons/application_pdf.png)
