NOVITASARI, RIBKA (2014) Perancangan Media Promosi Produk Scrapbook FotheLo card 'n crafts di Semarang untuk Remaja. Skripsi, Fakultas Ilmu Komputer.
Abstract
FotheLo card �n craft is a scrapbook company that has been operating in Semarang for two year. For therepas two years FotheLo card �n craft has never been engaging their costumers trough direct promotions, any kinds of promotions have only been done by using facebook. Online promotion results on condition where the citizers Semarang�s unawareness of FotheLo card and crafts real presence. Teenagers are the company�s main target and this becomes the reasons why the design theme has to suit the target. Analytical method writer used to process data is SWOT. Writer used SWOT as data analysis method to determine the company�s prowess and weakness. So the design could be adjusted to fit the company�s need. The main statement writer concluded from the SWOT was the company�s need of promotional media to introduce scrapbook product FotheLo card �n crafts to their future costumers.The primary media of this entire design project is a catalogue book conditioning product samples, other supporting medias such as brochure, poster, leaflet, x-banner, and other medias switch supports the main goal of promoting the company to their consumers. The media concept is all about teenagers with unique characteristics and everything that suits them well. The designs uses teenager models with photo booth like setting because photography is now popular among teenagers and has a very major role in scrapbook. Medias can be applied in various occasions such as bazaar, school promotions, or uploaded to social media.
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