OCTAVIA, MARIA (2014) PERANCANGAN KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PROGRAM PENITIPAN ANAK HARIAN TAMAN BERMAIN DAN BELAJAR EDUARD MICHELIS DI SEMARANG. Skripsi, Fakultas Ilmu Komputer.
Abstract
Eduard Michelis daily care is a daily care for children from 2 until 9 years old. The amounts of daily care in Semarang create strong competition because every daily cares offer the same program and facilities. Eduard Michelis daily care offers monthly care and daily care. However, daily care program of Eduard Michelis has less of consumer. Therefore, Eduard Michelis daily care has to do appropriate and efficient marketing communication activities in order to compete. The message of this campaign is expected to be able to attract the audience to choose Eduard Michelis daily care program. The planning is to design marketing communication which can increase the turnover of Eduard Michelis daily care program. The design of Eduard Michelis daily care marketing communication is based on SWOT analysis method which produces design strategies. Marketing communication can be done through bottom-line media such as posters,banners, flyers, brochures, X-banner, promotional t-shirts, merchandise, voucher discount, voucher free day, timeline facebook. And tote bag. The selection main media is expected to increase the turnover of daily care program.
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