ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, DAN PROMOSI TERHADAP KEPUASN PENGUNJUNG DI MUSEUM RONGGOWARSITO SEMARANG

EFFENDY, KURNIA ALAMSYAH (2014) ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, DAN PROMOSI TERHADAP KEPUASN PENGUNJUNG DI MUSEUM RONGGOWARSITO SEMARANG. Skripsi, Fakultas Ekonomi dan Bisnis.

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Abstract

satisfaction is the response of the behavior exhibited by the customer by comparing the performance or perceived results with expectations. If the results are perceived below expectations, then the customer will be disappointed, dissatisfied even less satisfied, but instead if according to haparan, customers will be satisfied and when performance exceeds expectations, the customer will be very puas.Tujuan in this study are: to analyze the influence of the dimensions of quality service, price, and promotion of visitor satisfaction at the Museum Ronggowarsito Semarang. In this study population was the visitors who are traveling at the Museum Ronggowarsito Semarang, further samples were taken accidential sampling, in order to obtain the sample of 100 visitors. Data analysis tool used in this study is Test Validity, Reliability Test, Regression Analysis, Hypothesis Testing and Coefficient of Determination. Based on the results of research using SPSS for Windows version 16.0 demonstrated that: service quality has a positive and significant impact on visitor satisfaction rates have a positive and significant impact on the promotion of visitor satisfaction has a positive and significant effect on visitor satisfaction Percentage Coefficient of determination by 76 , 8%. This means that 76.8% of the effect of visitor satisfaction can be explained by three independent variables. While the remaining 23.2% is explained by other variables in addition to the variable quality of service pricing, and promotions are not examined in this study.

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