RAHMAWATI, VIVI (2014) PENGARUH ATRIBUT PRODUK DAN LABEL HALAL SEBAGAI VARIABEL MODERATING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI KOTA SEMARANG. Skripsi, Fakultas Ekonomi dan Bisnis.
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Abstract
This research had a direction to know the influence of product attribute and halal label as a moderating on the purchase decision of Wardah cosmetic product in Semarang. The population in this are all of the user of Wardah cosmetic in Semarang, that uncountable. The used data is a primary data with quisioner method. The technique analyst used to be based on multiple regression with moderating variable. The results of analysis shown that: 1) product attribute has direct influence against purchasing decision. 2) halal labeling could be strengthen direct relation within product attribute influence against purchasing decision. Adjusted R Square as big as 77,6%.
| Item Type: | Article |
|---|---|
| Subjects: | Ilmu Sosial > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen Library of Congress Subject Areas > Ilmu Sosial > Manajemen |
| Depositing User: | Psi Udinus |
| Date Deposited: | 19 Sep 2014 09:47 |
| Last Modified: | 22 Nov 2014 03:06 |
| URI: | http://eprints.dinus.ac.id/id/eprint/5690 |
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