WIBOWO, HENDRICK LUKI (2014) PERANCANGAN IKLAN KOMERSIL OBYEK WISATA WIDURI WATERPARK PEMALANG SEBAGAI UPAYA UNTUK MENINGKATKAN KUNJUNGAN WISATA. Skripsi, Fakultas Ilmu Komputer.
Abstract
Widuri Waterpark Pemalang represent one of the tourism ikon exist in Sub-Province of Pemalang by presenting various means of tourism water challenging adrenalin. Scheme taken is designing correct commercial advertisement and as according to goals of audience and market of Widuri Waterpak Pemalang. Along appearance of competitor regional humanity of Sub-Province of Pemalang active in is same indirectly influence tourist visit storey level in Widuri Waterpark Pemalang is so that needed by strategys return to utilize to improve visit of tourism in Widuri Waterpark Pemalang although some effort have been conducted. Through this scheme is expected to become strategy alternative able to improve tourist visit. This scheme use method analyse SWOT as a means of scheme to be as according to market characteristic with result follow in the form of trying to follow to reach for market compartment had by competitor that is student child segmentation which also many school of PAUD / SD - SMA / SMK in Sub-Province of Pemalang in the form of extracurricular activity about interest and also water off is each student child alone of tourism water. Result of which is got in the form of persuasion play at the same time learn in Widuri Waterpak Pemalang, so that commercial advertisement which selected in the form of baliho, banner, poster, sticker, pin, folder, x baner. Through scheme of this commercial advertisement expected by natural Widuri Waterpark Pemalang is wake-up of in visit of tourism.
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