NOVANANDA, JOHAN (2014) PERANCANGAN CITRA MEREK PADA USAHA BANDENG PRESTO BU SALIM. Skripsi, Fakultas Ilmu Komputer.
Abstract
Bu Salim is one entrepreneur milkfish Presto. Planning to do is design a new look for the brand that will be used for milkfish Presto brand of products belonging to Mrs. Salim less strong brand image is owned by the Salim Bu businesses make milkfish Presto-owned businesses Bu Salim has not been recognized by the public. In this design will look brand new venture Bu Salim will be better known by the public, and is expected to compete with other similar businesses that have been there first. As well as the presence of a brand new community is expected to be much more mengenalakan Bu Salim milkfish Presto products. In the design of the author through effective planning using a SWOT strategy-setting tool in the design, so the results according to the characteristics of the market. The design that will be done is, of making a brand new look, the design of product packaging, bags, headbands, uniforms, aprons, delivery, poster, stamp, letterheads and envelopes, hats, as well as the design of souvenir mugs, plates, wall clock, and t-shirts .
Actions (login required)
![[img]](http://eprints.dinus.ac.id/style/images/fileicons/application_pdf.png)
