PURNOMO, ANANG LUKI (2014) PENGARUH PRODUK HARGA DISTRIBUSI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA MATIC DI BLORA. Skripsi, Fakultas Ekonomi dan Bisnis.
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Abstract
The development of the automotive industry is currently growing rapidly, giving rise to every tight competition among the automotive industry. This study aims to analyze the influence of product, price, distribution, and promotion that influence purchasing decission of Honda Matic in Blora. Population in this study is the owner and prospective motorcycle buyers Honda Matic in Blora. The technique that used is Convenience Sampling. The numbers of samples are 100 respondents. Method of data collection used questioner. Analysis technique that use is bifilar regretion. The result of analysis using SPSS19 indicate that: product has positive and significant influence to decission purchasing, price has not influence significantly to decission purchasing, promotion has positive and significant influence to decission purchasing, distribution has positive and significant influence to decission purchasing. Product, price, distribution, and promotion have significant influence to purchasing decission collectively.
| Item Type: | Article |
|---|---|
| Subjects: | Ilmu Sosial > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen Library of Congress Subject Areas > Ilmu Sosial > Manajemen |
| Depositing User: | Psi Udinus |
| Date Deposited: | 19 Sep 2014 09:45 |
| Last Modified: | 22 Nov 2014 03:06 |
| URI: | http://eprints.dinus.ac.id/id/eprint/5689 |
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